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Protecting Uplands and Rural Environments (PURE)

The PURE project is an environmental partnership initiative which unites all statutory and non-statutory interests in the Wicklow/Dublin Uplands in a single endeavour to tackle the damage to the environment from littering and fly-tipping.

PURE incorporates local authorities, Coillte, the National Parks & Wildlife Service, ESB, and a number of non-statutory organisations represented by the Wicklow Uplands Council. 

The project aims to tackle the increasing amount of fly-tipping and small scale illegal dumping by introducing a number of measures, including

  • the appointment of a full time coordinator
  • a dedicated clean-up vehicle to provide an effective and timely clean-up response to dumping incidents.
  • a lo-call-phone-line (1850 365 121) which was established by the EPA will enable the general public to report incidents of flytipping / illegal dumping.
  • The creation of an education programme, in conjunction with public awareness campaigns and the distribution of informational literature, will inform the public on the detrimental affects of fly-tipping/illegal dumping and promote good environmental behavior throughout the Dublin / Wicklow upland and surrounding areas.

Useful links:

The Wicklow Uplands Council

http://www.pureproject.ie/

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